Member Profile: Craig Campbell 

Craig CampbellCraig J. Campbell, of Video Soup LLC, has been a member of MCA-I’s Kansas City chapter since he began his career in 1990. He became a life member in 2007.

What do you do? Give us a little description of your job.
I own Video Soup LLC, a modest video production company based in Lenexa, KS. As a one-person operation, I manage every project and produce, direct, shoot, and sometimes edit. I’m fortunate to work with a talented group of local freelancers.

What types of projects do you work on?
We produce corporate marketing and training videos as well as do field production for out-of-town corporations or production companies who need content captured in the Kansas City area.

How did your previous jobs prepare you for your current position?
Prior to 2007 when I became self-employed, I spent 13 years at a mid-size, family-owned industrial company called IBT where I managed their video production department. Gaining experience in management, sales, marketing, and a wide variety of video production aspects allowed me the confidence to venture out on my own, for which I am truly grateful.

Craig directingWhat do you like best about your job/career?
The benefit of owning a business is the flexibility of your time. When I’m working, it’s usually pretty intense for a brief period. However when I’m not in production, I choose to spend more time with my family or volunteering in my church and community.

In your opinion, how does technology affect our creative opportunities?
I don’t consider myself a technology guru. Rather, I appreciate how improved technologies have dramatically changed our industry, both in terms of how we produce content but also how it is distributed. High-quality and efficient distribution options have inspired my clients to produce content which of course generates income for me, and the lower cost to entry has allowed me the opportunity to own equipment that I certainly could not have afforded ten years ago.

What was the most rewarding project you've worked on and what made it so rewarding?
Every project is rewarding to me because each one means so much to my client. But free enterprise and capitalism has allowed me the opportunity to be generous. Because I can earn an income from corporate or broadcast productions, I choose to donate services to non-profit organizations so they too can benefit from the power of video communications. These projects tend to be especially rewarding.

SurgeryWhat advice would you give someone just starting out in your field?
Video production is not the easiest industry in which to make a living regardless of the current economic climate. I encourage anyone new at this to be proactive in their networking and be open to doing the most remedial production jobs in order to gain experience. You show a positive attitude and strong work ethic, the money will follow.

Is there a role model or mentor who has impacted your career choices? If so, please describe.
Rick Raglow is a corporate video producer here in Kansas City, and I tell him “thank you” just about every time we see each other. I was his intern at Sprint during my senior year in college when he recommended me for a full-time position. That opportunity became my first job, and I’ve been gainfully employed ever since. Rick has been an inspiration for numerous video professionals in the Kansas City market.

CowboyWhat role does/has MCA-I played in your career? Why do you remain involved?
I realized the value of professional networking very early in my career, and at that time ITVA was the organization to join. In the 1990s I held a few leadership positions with the local chapter. Today I try to attend MCA-I networking events as they are scheduled. It’s only when we are sharing ideas and experiences that we can truly grow as an industry.

Anything else you’d like to address about your livelihood/career?
I feel strongly about the value of internships, and I encourage video professionals to consider offering an internship program to increase the number of college or high school students who can develop an interest in our profession. In addition to hosting interns at my company, I started an annual scholarship in 2008 at my alma mater that helps pay a student’s travel expenses during an internship.